The instrument
The 8 Motions of Opportunity Creation
Eight practical routes can open and develop a commercial conversation.
CLAVE helps choose the right mix for the buyer, the situation and your growth priority—across new business and existing customers.
No role owns a motion. Sales, marketing, customer success, account management, leaders, partners, customers and subject experts take part where the opportunity requires them. AI can prepare context and next steps; people verify them and lead the conversation.