The wrong accounts can still buy.
They buy, but the work is too small or leaves little room for further business. A small first deal can be valuable when there is a credible path to grow.
FOR B2B SERVICE BUSINESSES WITH SALES AND MARKETING TEAMS
Win higher-value deals. Grow beyond the first sale.
CLAVE helps your sales and marketing team pursue the right accounts, win more valuable work and grow existing customers.
We build the research, messaging and follow-up into your existing tools, and equip your people to put them to work.
80 / 20 AI prepares the first 80%. Your people bring judgement and execute.
Built around your business. Run by your team.
THE COMMERCIAL GAP
You can keep winning work and still struggle to grow.
More leads will not solve everything if the deals are too small, the message misses the value or customers never buy again.
Your value does not get across.
Your team sells a small piece of work when your expertise could solve a more valuable customer problem.
Too much preparation. Too little action.
Research, messaging and follow-up take time away from customer conversations and progressing real opportunities.
WHAT YOUR TEAM GETS
Know who to approach. What to say. What to do next.
We build the preparation around your customers, expertise and proof. Your team checks it, starts the conversation and progresses the opportunity.
80/20 describes how we divide preparation and execution—not a measured time saving or a promise of automatic sales.
See illustrative examples- 01Which accounts to focus on
Account priorities based on fit, customer need, potential value and a credible way to reach the buyer.
- 02Why they might need you now
Relevant account research, relationship history and evidence of how your work could help. Your team checks the facts.
- 03What to say and do next
Draft messages, call questions, relevant proof and follow-up prepared in the tools your team already uses.
- 04A team ready to act
People know who owns the next step. Together, we review conversations, deal value, conversion and account growth.
PIPELINE AND REVENUE
What this work has helped deliver.
For a 250-person business that had relied heavily on inbound and had no established outbound system:
Read the context behind the results£700k
pipeline created in six weeks.
£73k
net-new revenue closed.
An anonymised example. Outcomes depend on the business, sales cycle and execution. These figures are not a claim of deal-size or expansion uplift.
A FOCUSED START
Start with one growth priority. Build from there.
Choose a specific place to improve: better-fit new business, growing existing customers or reconnecting with previous buyers. We agree the scope and investment before work begins.
First 30 days
We agree the accounts and approach, build the research and messaging, equip the people responsible and put the first workflow into use.
What the work needs
A commercial owner, agreed access to relevant evidence and tools, and people with the capacity to act on the opportunities prepared.
The 30-day commitment begins at the agreed project start with required inputs and access available. It is a focused build and launch, not a promise of company-wide implementation or revenue within a month. Initial implementation and ongoing support are scoped separately. See how the system works
A USEFUL FIRST CONVERSATION
Ready to win work that helps you grow?
Bring one growth priority and an example of work you have won. We will explore whether there is a credible starting point, what evidence is available and whether CLAVE is the right fit.
A focused conversation with Brandon about your business and the next step.